Revitalizing a Practice and Promoting New Treatments
Gorman Dental is a general dentistry practice in Los Angeles led by Dr. Martin Gorman, a respected practitioner of traditional dentistry who has been an early leader in the field of bioesthetic dentistry, as well as TMJ and sleep disorders.
Dr. Gorman’s practice was rapidly expanding into new, cutting edge treatment modalities, while also serving a large number of loyal, lifelong patients. They needed to expand their marketing to encompass these new goals, repair some SEO damage that had occurred on their website at the hands of a previous agency, and modernize their brand.
We gave Gorman Dental a brand refresh and deployed new and upgraded strategies across multiple channels:
- A new mobile responsive website optimized with a solid SEO strategy
- Multiple pages of new content to grow business, engagement and organic traffic
- An editorial plan for ongoing content development
- A keyword-optimized PPC campaign and custom landing page development
- Social media content consulting
Organic web traffic grew steadily month over month for multiple years after the launch of the new website. Social engagement increased rapidly. The multi-channel messaging about new treatment methods and technology brought new patients.