Attracting passionate high caliber students and faculty
The ability to attract and hire passionate faculty or to enroll a diverse group of the best and brightest students is not an accident. It comes from a concerted marketing effort. This is complicated by the fact that each group requires its own collection of marketing strategies (a playbook). A well thought out plan considers not just whether it’s a faculty or student acquisition but also the academic field.
Celebrating your milestones & showcasing your achievements
It’s never an easy thing to be your own cheerleader. It must be done with an inclusive pride. In a way that says here’s how you’ve succeeded or here’s what you’ve done and you too can be a part of it. Or, here’s what we’ve done and how it benefits the local or global communities. No on else will celebrate your wins for you. But, the way they are positioned can be the difference between gaining recognition from the media, support from the community and donors, and acceptance from academia.
Positioning yourself as a resource and thought leader for your community
Constant outreach to the media and the community on relevant, timely issues will reinforce your institution’s position as a valuable information resource. The trust built through this process is invaluable. This requires a easy to apply set of strategies to show your value to the community. How do you get involved with your local community? No matter where you are, there are always many opportunities to take the lead.
Sharing your research and intellectual discourse
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Having a playbook that amplifies the capabilities of your wonderful faculty and works within your current systems
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