What Does it Mean to Put Your Audience First?

At !mpactMEDIA, the needs and desires of our audience drive everything we do. For us, the audience is you–businesses and organizations with challenges that need solutions. Lots of marketing agencies will tell you that they have experienced founders, produce top-quality work and create happy clients. But that’s not what will actually solve your problems. What you actually need us to do is understand your situation, design a custom solution, and work tirelessly toward your goals. You need someone to roll up their sleeves and do real work–not just spout marketing theory. We roll up our sleeves. Even before you choose us, you’ll notice that all our content, posts, emails and conversations aim to provide you with good advice and useful information.

That’s Audience First.

We help our clients adopt this philosophy as well. We teach you how to develop Audience First habits and apply them to all aspects of your business. Why should you always put your Audience First? Because your business literally depends on your customers and prospects buying in to what you’re selling. And they won’t give you any of their time or money until they believe you can fulfill a need or desire for them. It’s that simple.

If you want to earn their business, make their reasons for buying or engaging the focus of everything you do. Work to perfect how you manage the parts of your business they interact with. To get started, ask yourself these questions:

Need help connecting with your audience? We can help!
Put your nonprofit audience first!

Nonprofit

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Higher Ed

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Put your higher education audience first!
Put your healthcare audience first!

Healthcare

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Need help connecting with your audience? We can help!